Hypernormalization
| 1 min read
Today I learned about the phrase Hypernormalization and I have never been happier. The term perfectly explains what's going on in the world with many things.
“We know that they are lying, they know that they are lying, they even know that we know they are lying, we also know that they know we know they are lying too, they of course know that we certainly know they know we know they are lying too as well, but they are still lying.”
Then, in 2005, another Russian scholar, Alexei Yurchak, coined a term to describe that phenomenon: “Hypernormalization.”
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