Game over for Xbox
I don't think Microsoft knows what to do with Xbox. They raised GamePass by a whopping 50% increase!
Microsoft is raising the Xbox Game Pass Ultimate subscription price by 50% to $29.99 per month, effective immediately, the company announced Wednesday.
Apparently, they lost some players and potential subscribers.
Xbox substantially raised Game Pass prices in October 2025, a price hike that cost Microsoft millions of players, according to Xbox chief strategy officer Matthew Ball.
Then they went and raised the Xbox console price three times.
Microsoft announced yet another price increase for the Xbox Series X and S consoles, starting Aug. 1. This is the third time Microsoft has hiked the price of its Xbox consoles since May 2025, another example of gaming hardware increasing in price due to the ongoing global memory shortage.
After all this, Game Pass Ultimate now costs $22.99 a month instead of the $29.99. I am not sure if that will bring people back.